Shop Like a Local: The Ultimate Guide to Buying Banarasi Silk & Souvenirs in Varanasi

Varanasi is known as the city of spirituality, but for the discerning traveler, it is also a treasure trove of art, history, and craftsmanship. The rhythmic clack-clack-clack of handlooms hidden in the narrow alleys tells the story of a weaving tradition that goes back centuries.

However, navigating the bustling bazaars of Godowlia and Thatheri Bazar can be overwhelming. "Tourist traps" are common, and distinguishing between authentic handloom and power-loom synthetics can be tricky.

To help you take a piece of Kashi home with you, we have curated an insider’s guide to shopping in Varanasi—perfect for guests staying at Narayan Kothi who want quality over chaos.

1. The Crown Jewel: Authentic Banarasi Silk

No trip to Varanasi is complete without witnessing the magic of Banarasi Silk. Whether you are looking for a bridal trousseau or a timeless scarf, the craftsmanship here is unmatched.

How to Spot the Real Deal:

• Look at the Reverse: A handwoven sari will have a slightly fuzzy, uneven reverse side (called the "float"). If the back is perfectly smooth or looks like a mirror image, it is likely machine-made.
  

• The Ring Test: The finest Banarasi silk is so soft it can supposedly pass through a finger ring.
  

• Ask for the 'Silk Mark': Always look for the certified Silk Mark tag to ensure purity.
  

Where to Go: While the Chowk area is famous for wholesale, we recommend asking our concierge team for trusted recommendations. We can direct you to government-approved emporiums or heritage weavers where you can shop without the fear of being overcharged.

2. Beyond Silk: Unique Souvenirs from Kashi

While silk steals the spotlight, Varanasi offers other exquisite handicrafts that make for perfect gifts.

• Gulabi Meenakari (Pink Enamel Art): This rare art form, unique to Varanasi, involves coloring metal surfaces with pink enamel. You can find stunning jewelry and small boxes featuring this delicate work near Gai Ghat.
  

• Wooden Toys: The area around Khojwa is famous for bright, lacquered wooden toys. These are distinct to the region and make charming, eco-friendly gifts for children.
  

• Rudraksha Beads: For spiritual seekers, a genuine Rudraksha mala is a powerful souvenir. However, be cautious of plastic imitations sold on the street.

3. The Best Markets to Explore

If you want to brave the crowds and soak in the atmosphere, here are the top markets to visit:

• Godowlia Market: The busiest market in the city, located near the Kashi Vishwanath Temple. It’s chaotic, loud, and perfect for buying affordable accessories, shawls, and religious items.
  

• Thatheri Bazar: Famous for its brass and copper work. The narrow lanes here are a photographer’s delight.
  

• Vishwanath Gali: A narrow lane leading to the temple, lined with shops selling bangles, idols, and sweets.
  

4. Relax After Your Retail Therapy

Shopping in Varanasi is an adventure that requires energy. After a day of bargaining and exploring the heat of the bazaars, there is nothing better than returning to the cool, quiet sanctuary of Narayan Kothi.

Drop your shopping bags in your spacious luxury room, freshen up, and head to our dining area for a refreshing drink and a wholesome Satvik meal to end your day on a perfect note.

Frequently Asked Questions (FAQs)

Q: How can I tell if a Banarasi saree is authentic silk? A: Look for the government-certified 'Silk Mark' tag. Also, check the reverse side of the fabric; handwoven sarees will have a slightly uneven, fuzzy texture from the threads, whereas machine-made ones will be perfectly smooth.

Q: What are the best souvenirs to buy in Varanasi besides silk? A: Varanasi is famous for Gulabi Meenakari (pink enamel jewelry), lacquered wooden toys from Khojwa, brassware, and genuine Rudraksha beads.

Q: Are the markets in Varanasi open on Sundays? A: Most main markets like Godowlia and Thatheri Bazar are closed or have limited shops open on Sundays. It's best to plan your major shopping days between Monday and Saturday.

Q: Can the hotel help me find a reliable shop? A: Absolutely. As a guest at Narayan Kothi, our concierge can recommend trusted, government-approved emporiums and heritage weavers where you can shop for authentic products without hassle. Planning a shopping spree in Varanasi? Book your stay at Narayan Kothi, and let us help you navigate the city’s hidden gems with ease.